S-Fortune
S-Fortune
S-Fortune is a financial services platform that connects users to insurance, loan, and investment products through third-party links. The platform was originally developed over a decade ago and follows an outdated design approach that no longer meets modern user expectations.
S-Fortune is a financial services platform that connects users to insurance, loan, and investment products through third-party links. The platform was originally developed over a decade ago and follows an outdated design approach that no longer meets modern user expectations.
Client
Client
Shriram
Shriram
Year
Year
2026
2026
Category
Category
Mobile app
Mobile app
Requirement
Requirement
Users had to navigate through external websites to explore financial products, making decision-making complex and reducing trust. The goal was to create a unified platform that helps users confidently choose and purchase the right financial products.
Users had to navigate through external websites to explore financial products, making decision-making complex and reducing trust. The goal was to create a unified platform that helps users confidently choose and purchase the right financial products.
Requirement
Users had to navigate through external websites to explore financial products, making decision-making complex and reducing trust. The goal was to create a unified platform that helps users confidently choose and purchase the right financial products.
UX Research
UX Research
Research showed that users were swimming in a sea of financial products and had no clue which one was right for them. Most ended up following a friend’s, family member’s, or agent’s recommendation. I knew AI could help somehow, but figuring out where was the tricky part—until this insight came along
Research showed that users were swimming in a sea of financial products and had no clue which one was right for them. Most ended up following a friend’s, family member’s, or agent’s recommendation. I knew AI could help somehow, but figuring out where was the tricky part—until this insight came along
UX Research
Research showed that users were swimming in a sea of financial products and had no clue which one was right for them. Most ended up following a friend’s, family member’s, or agent’s recommendation. I knew AI could help somehow, but figuring out where was the tricky part—until this insight came along
Wireframe
Wireframe
Most insurance websites felt like a buffet with 100 dishes—plenty of options, but no clue where to start. To simplify the experience, I designed a focused landing page and built the journey around a Gen AI flow: Input → Prediction → Explanation → Next Step → Feedback. The rest was cleaned up with better usability, clearer content, and a more intuitive UI.
Most insurance websites felt like a buffet with 100 dishes—plenty of options, but no clue where to start. To simplify the experience, I designed a focused landing page and built the journey around a Gen AI flow: Input → Prediction → Explanation → Next Step → Feedback. The rest was cleaned up with better usability, clearer content, and a more intuitive UI.
Wireframe
Most insurance websites felt like a buffet with 100 dishes—plenty of options, but no clue where to start. To simplify the experience, I designed a focused landing page and built the journey around a Gen AI flow: Input → Prediction → Explanation → Next Step → Feedback. The rest was cleaned up with better usability, clearer content, and a more intuitive UI.
High Fidelity Output
High Fidelity Output
As the design progressed, a few fresh ideas helped take it to the next level. The flow became cleaner, the benefits became clearer, and the overall experience felt much more polished. I added testimonials, AI-powered product suggestions, and better product introductions. I also improved the service pages, applied WCAG accessibility standards, and created a style guide to keep the experience consistent across the platform.
As the design progressed, a few fresh ideas helped take it to the next level. The flow became cleaner, the benefits became clearer, and the overall experience felt much more polished. I added testimonials, AI-powered product suggestions, and better product introductions. I also improved the service pages, applied WCAG accessibility standards, and created a style guide to keep the experience consistent across the platform.
High Fidelity Output
As the design progressed, a few fresh ideas helped take it to the next level. The flow became cleaner, the benefits became clearer, and the overall experience felt much more polished. I added testimonials, AI-powered product suggestions, and better product introductions. I also improved the service pages, applied WCAG accessibility standards, and created a style guide to keep the experience consistent across the platform.
More Works More Works
More Works More Works
©2024 Abhimanyu design
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©2024 Abhimanyu design
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