Campaign management
Campaign management
Designed a campaign management feature that enables salons to trigger personalized messages and offers based on customer actions, such as post-service engagement after a haircut.
Designed a campaign management feature that enables salons to trigger personalized messages and offers based on customer actions, such as post-service engagement after a haircut.
Client
Client
Christian Clay
Christian Clay
Year
Year
2023
2023
Category
Category
Marketplace
Marketplace
Research
Research
We discovered that campaign creation is governed by regulatory and operational constraints.
Campaigns require prior TRAI approval
Message content must adhere to TRAI-defined templates
Users need flexibility to select the target audience and schedule delivery
We discovered that campaign creation is governed by regulatory and operational constraints.
Campaigns require prior TRAI approval
Message content must adhere to TRAI-defined templates
Users need flexibility to select the target audience and schedule delivery
Research
We discovered that campaign creation is governed by regulatory and operational constraints.
Campaigns require prior TRAI approval
Message content must adhere to TRAI-defined templates
Users need flexibility to select the target audience and schedule delivery
Design Challenge
Design Challenge
Unlike one-time or scheduled campaigns, recurring campaigns involve layered inputs such as frequency, intervals, and specific day selections.The challenge was to design a flow that balances flexibility with clarity, ensuring users can configure complex patterns without confusion.
Unlike one-time or scheduled campaigns, recurring campaigns involve layered inputs such as frequency, intervals, and specific day selections.The challenge was to design a flow that balances flexibility with clarity, ensuring users can configure complex patterns without confusion.
Design Challenge
Unlike one-time or scheduled campaigns, recurring campaigns involve layered inputs such as frequency, intervals, and specific day selections.The challenge was to design a flow that balances flexibility with clarity, ensuring users can configure complex patterns without confusion.
Development
Development
A key enhancement in the design was introducing intelligence to recurring campaigns.
Instead of blindly following a schedule, campaigns now respond to user behavior. With the Stop Rule, messages are automatically halted once the customer visits the store — reducing cost and preventing unnecessary communication.
A key enhancement in the design was introducing intelligence to recurring campaigns.
Instead of blindly following a schedule, campaigns now respond to user behavior. With the Stop Rule, messages are automatically halted once the customer visits the store — reducing cost and preventing unnecessary communication.
Development
A key enhancement in the design was introducing intelligence to recurring campaigns.
Instead of blindly following a schedule, campaigns now respond to user behavior. With the Stop Rule, messages are automatically halted once the customer visits the store — reducing cost and preventing unnecessary communication.
Concept
Concept
The final design focused on clarity, guidance, and connectivity. By organizing campaign creation into a dedicated space, introducing recommended defaults, and linking related features like discounts, we created a cohesive experience. Users can now confidently set up campaigns with full visibility into audience targeting and communication frequency.
The final design focused on clarity, guidance, and connectivity. By organizing campaign creation into a dedicated space, introducing recommended defaults, and linking related features like discounts, we created a cohesive experience. Users can now confidently set up campaigns with full visibility into audience targeting and communication frequency.
Concept
The final design focused on clarity, guidance, and connectivity. By organizing campaign creation into a dedicated space, introducing recommended defaults, and linking related features like discounts, we created a cohesive experience. Users can now confidently set up campaigns with full visibility into audience targeting and communication frequency.
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©2026 Abhimanyu design
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